East Coast Entertainment Group

(New York, NY, November16, 2016) Boulevard Production and Carroll Musical Instrument Rentals have merged to create a powerhouse in the music industry. The unified company, called East Coast Entertainment Group will provide full service backline and audio rentals, a fleet of acoustic grand and upright pianos, seven modern production/rehearsal studios, production management, and storage lockers. The merger includes renovation and expansion of the current 17,500 square foot rehearsal space, lounges and production offices of Carroll Music located at 625 West 55th Street in Manhattan. Boulevard Production will move to a new location at 1275 Valley Brook Avenue, Lyndhurst, New Jersey where the extensive combined inventory of backline, rental and production equipment will be housed in a 18,500 square foot warehouse. The merger brings together music industry leaders and their talented employees, building on the proven success of their existing alliance. Boulevard Production and Carroll Music share a celebrated history of working together on many projects, including festivals, concerts, Broadway and off-Broadway productions, recording sessions, trade shows, special events and prop rentals to the film industry. The established relationship between the owners and staff facilitates a polished transition and continued innovation from which their mutual clientele will benefit.

East Coast Entertainment Group will retain Boulevard Productions and Carroll Music as separate divisions. While the companies will each continue to maintain their current name and brand, they now offer their individual successful entertainment industry services with the added benefit of the new merged services. Currently, Carroll Music is a leader in the industry, providing rental gear for backline, audio, percussion as well as rehearsal studios and production management. They are the largest percussion rental company in the country with roots extending to 1945 in a collaboration of family patriarch Dennis Curry and his partner and founder, percussionist Carroll Bratman. A mainstay of Manhattan, riding the waves of change in the music industry, the iconic studio is open 24/7. The owners are emotionally invested and personally connected to all aspects of the business and the clientele they have cultivated through the years.

By combining their knowledge, resources and relationships with Boulevard Productions, they are now able to offer a level of comprehensive and unparalleled service. ‘We will have the coolest and most modern production/rehearsal studios in New York City. Our sole goal is to make our clients as comfortable and happy as possible in a creative environment that will include large comfortable lounges, quiet modern production offices, flat screen televisions, super fast Wi-Fi and of course a very attentive staff.” said Kevin Curry, owner of Carroll Music. Curry has owned Carroll Music with his brother Timothy since 1986, and they are looking forward to the expanded services that this merger will offer. Kevin added, “With the merger, clients can rent anything, from a five octave rosewood marimba to a full blown L’Acoustic line array system.”

Anthony and James Cioffi founded Boulevard Production in Northern New Jersey in 1986, moving several times over the past 25 years as the company expanded into an international business. Known in the industry for their knowledge of the latest technologies, state of the art equipment and innovative installation design and sales, Boulevard Production has earned a distinguished reputation for being the best in the industry. The brothers are keenly aware NYC is the global cultural mecca and are looking forward to growing East Coast Entertainment Group’s presence in Manhattan with their staff of engineers, service technicians and sound installation specialists.

“East Coast Entertainment Group will offer the largest rehearsal facility in New York City with one stop solutions,” said Anthony Cioffi. He continued, “Whether you’re simply looking to rent equipment or for a turnkey solution we can offer a production package to meet your individual needs. From Bach to Hip Hop we have you covered. Our scope of clientele includes all genres of entertainers, houses of worship, theatrical, corporate, universities and casinos; with services that include production, backline rentals, installation design, system integration, trucking and storage.”

With the stellar roster of world class entertainers that Boulevard Production and Carroll Music have worked with, the savvy music industry veterans are dedicated to providing innovative and yet personalized care in all aspects of music production. The merger will accelerate the growth of the companies and redefine a new company that shares a vision for seamless artist collaboration with East Coast Entertainment Group’s signature impact on the arts.

For information on any event production, rental, audio design or installation contact Boulevard Production at
201-262-7740, or
For information on rehearsal space, audio, backline, percussion or acoustic piano rentals contact Carroll Music
at 212-868-4120 or
The companies can be found on facebook @carrollmusicny and @boulevardpro and LinkedIN or and